I do not know if this has been discussed here before but one of the questions on Jeopardy the other night was about the first neon sign in the US. It was in front of a Packard dealership. Here is some information I found on it.
Georges Claude first introduces his neon signs to the United States in 1923. He sold the first two neon signs, with the script "Packard", to a Packard dealership in LA owned by Earle C. Anthony. Georges Claude charged Mr. Anthony a whopping $24,000 for those two signs. Just think, $24,000 for two signs back in 1923! According to the "Inflation Calculator", that $24,000 cost would equate to $320,000 in 2012 dollars. I think we can rest assured that Mr. Anthony was doing quite well.
1949 Super 8 Limousine
1939 Buick Special
1926 Star 6
1926 Star Landau (still in AZ waiting for me to pick it up!)
If you are going to skate on thin ice, you might as well dance!