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"Ask the Man Who Owns One" by Einstein

Posted: Mon Sep 27, 2010 7:58 pm
by Dave Czirr
Moderator: Post by grhouse relocated here.

I just received my copy today of this newly book and I've already found it very interesting. As I'm sure you know, it is an illustrated history of the different advertising used by Packard over the years to bolster sales. The first ad,(around 1900, specifies that it is a "Gasoline Automobile" since Packard, at that time, manufactured electrical parts. The author follows the advertising of the company from that date forward. I've just skimmed through it but it appears to be an interesting read. Gene