Lumir S. Palma

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Stuart R. Blond
Posts: 192
Joined: Sat Jul 11, 2009 11:21 am
Location: New Jersey

Lumir S. Palma

Post by Stuart R. Blond » Sat Oct 14, 2017 6:19 am

Lumir S. Palma passed away on September 6th in Indianapolis at the age of 100. An accomplished flutist, “Lu” attended the University of Illinois on a music scholarship during the Great Depression. He then served honorably as an Army Air Corps Staff Sergeant / radio repairman during World War II. Lu and Alice McClintock were married on February 25, 1943.

One way or another, Lu was always involved in marketing. He and his late younger brother Milton (at left) wanted to be farm tractor and implement dealers after the war. Unable to secure a suitable franchise, they opted for the automobile business. They bought the Paris, Illinois Packard franchise on June 15, 1953, and operated it successfully, until Packard quit building automobiles in Detroit in 1956. (See The Packard Cormorant #133 for a complete history of their dealership.)

Lu then entered advertising specialty marketing in Paris, until he and his family moved to Indianapolis, where he was Marketing Manager for the Gene B. Glick Company. Lu and Milt were then able to buy the Ottawa, Illinois Ford-Mercury dealership in the spring of 1964. Later, Lu was the National Campaign Director for Danny Thomas’ St. Jude Children’s Research Hospital, working closely with Danny Thomas. Lu ultimately retired from the Real Estate Marketing Department of Indiana National Bank.

He is survived by his wife Alice and their three sons; Robert, Stanley and Russell. Also surviving are his younger siblings Jerry and Libby.
Palma 1.jpg
Milton and Lu Palma at their Packard dealership in Paris, Illinois in 1953, with a new Caribbean.

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