Bill Robinson - Designer at Briggs Body

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Location: Bloomfield Hills, MI

Bill Robinson - Designer at Briggs Body

Post by RogerDetroit » Sat Feb 19, 2022 10:18 am

Bill Robinson, auto designer and educator passed away on Tuesday, February 15 at the age of 96.

During the early 1950s Bill was employed at Briggs Body Company and drew concept car designs to pitch ideas to the Packard Motor Car Company. Some of you may remember is presentation at the Packard National Meet in Columbus, OH in 2018.

Born and raised in Detroit, his father worked for Packard for 25 years and his family owned six Packards.

Prior to working at Briggs, his first job came in 1948 as an illustrator at Kaiser-Frazier. After Briggs was sold to Chrysler in December of 1953 Bill moved to Chrysler and remained there for over 30 years.

Upon retirement Bill accepted a teaching position at the College of Creative Studies (CCS) in downtown Detroit. At CCS Bill really had a chance to shine. Today, every automaker has someone on their design staff that was tutored by Bill. Some have said he is, “…the most influential American car designer of the post-war era,”

Several years ago, Bill donated thirteen of his Packard, 1950s-era renderings to the Packard Proving Grounds. We recognize them as one of our most historical treasures.

Bill had style. His daily driver was red, Dodge Challenger and he liked to drive it fast.

People more educated and eloquent than I have written about Bill Robinson. Autoweek Magazine author, Tom Murphy, wrote this article a few days ago – it is well worth your time reading. ... ead-at-96/

Embedded in that article is a YouTube video, filmed at the Packard Proving Grounds, where Bill discusses his life’s work – you get to hear him tell his own story.

Bill will be missed by many.
Bill Robinson.jpeg
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1941 Packard 160 Convertible Sedan
1941 Packard 120 Business Coupe
1968 AMX - Dick Teague designed

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